Said Zhang Hua looked up at Qing Liu "are you sure? Why don’t you lower the price? With the taste and taste of this dragon wine, I believe it will sell well if it costs about 100 yuan. "
"no"
Qing Liu shook his head, green perfume and dragon wine, but the focus of the future development of Shenlong Company, how could it be possible to lower the price casually?
His proposal to reduce the price is definitely not to look down on dragon wine, but to consider sales.
But Liu Qingke doesn’t want to sacrifice the brand image method to increase the sales rate-in that case, the market positioning of Longjiu will be labeled as a third-rate brand from the beginning
Just like Wuliangye, Guoyuan is the most promising brand to compete with Maotai. Because of a series of reasons, it finally fell into the second-line brand, making Maotai dominate.
In this, besides the operation of cards, pricing is a sense of directly lowering the level of cards.
Even Wuliangye later reacted to the high price, but the public did not recognize it. Instead, it felt that Wuliangye dared to sell it so expensive. You can buy Maotai at this price!
After talking to Su Qian Mo, Qing Liu gradually got to know the word "brand" in his heart.
Just like Zhang Hua said, a brand is a brand with quality, which ensures that customers can buy it with confidence-because this brand and trademark represent this commercial quality.
How many people objected to the pricing of Qingjing perfume 666? How many agents are not optimistic?
However, Qing Liu just stood up to all the pressure, and everyone was not optimistic about smashing tens of millions of advertisements, and Angelababy and others helped the network to form a wave of popularity, and then the brand of Qingjing Perfume was advertised as "domestic perfume"
The price of 666 Qingjing perfume is still quickly snapped up every time it is restricted by the Internet.
It can be said that at present, the most valuable brand of Qingjing perfume of Shenlong Company is bound to occupy the first tens of millions of advertisements, and the netizens are pursuing the hot sales, which makes the Qingjing perfume market explode from the silent smell.
This contains Qing Liu’s understanding of the word card.
Zhang Hua proposed to adjust the price, but he definitely wouldn’t agree-if the dragon wine that has just been taken out to hit the market depends on lowering the selling price to gain the sales rate, then it is bound to be the fate of lowering the price if you don’t want to come to Jinlong wine and Dragon wine!
"Manager Zhang’s price reduction is tantamount to smashing his own cards."
Qing Liu Shen said, "I won’t lower the price even if I can’t sell a bottle of this dragon wine."
Zhang Huasong shrugged his shoulders and smiled. "Well, anyway, I’m also a suggestion. If you’re not worried about sales, Mr. Liu, forget it."
"I will arrange advertising in the near future."
Qing Liu nodded and said, "When the time comes, I will trouble Manager Zhang to arrange a better position for Dragon Wine."
A lot of products in the supermarket’s most popular sales terminal are eventually sold to customers through this terminal, and the location of supermarket products is also a very key point.
You can see the location at a glance, and the sales rate is bound to rise, but if you put it in the corner, don’t ask about the sales rate, it will definitely be bad.
"Don’t worry about Liu’s position. After all, we have been together for so long. I will definitely choose a good position for you after you enter the market for dragon wine."
Zhang Hua agreed to come without blinking.
"Then thank Manager Zhang."
Liu Qingxiao smiled and raised his glass. "I have to propose a toast to you."
Zhang Hua also raised his glass, but the conversation turned and said, "Mr. Liu, but we also have to tell you the truth. The former supermarket also needs sales performance. If the sales of Julong wine are not ideal, I can also change places or stand. I hope you will be mentally prepared!"
"Ha ha manager zhang you can rest assured"
Qing Liu held out a finger and said, "Dragon Wine Advertising My current psychological bottom line is this number."
"Ten million?"
Zhang Hua’s eyes narrowed and said slowly, "This number can be said to be reluctant!"
"Not ten million is a hundred million!"
Qing Liu increased the tone.
Zhang Hua looked at Qing Liu strangely after a delay. "Liu, you are going to play big!" He was a little shocked.
"Yes, if you want to play, you have to play bigger."
Qing Liu hey hey smiled and looked surprised at Zhang Hua and said, "Manager Zhang’s one hundred million advertisement will definitely have some effect, right?"
"That’s nature."
Zhang Hua nodded. Are you kidding? That’s 100 million Chinese currency, not Japanese yen. If Liu Qingzhen is cruel, the dragon wine will be thrown out for 100 million yuan, and the advertisement will certainly have some effect, but the effect depends on where the money is hit.
"Is there a place for Mr. Liu’s 100 million yuan advertisement?"
Zhang Hua thought about temptation and asked 1
Qing Liu nodded and spit it out. "CCTV …"
Chapter four hundred and fifty-five Pointing at CCTV
exactly
Qing Liu’s goal this time is to point directly at CCTV.
He is ready for this.
Eye-catching Dragon Company has a cash flow of more than 100 million yuan on its books. From the perspective of the company’s ability to prepare cash flow, people in Wenchang County of Shenlong Company can be enemies!
Among them, the revenue from canned sugar oranges and beverages accounts for a small part, and most of them are green and static perfumes.
The network direct sales model allows Qingjing perfume to be put on the market directly without relying on agents to achieve self-production and self-marketing-which saves the profit of the seller and is a great sale.
Coupled with Qingjing perfume, the greatest achievement is the divine power of Qing Liu, which can be high or low if the price is concerned.
High is calculated by the sky-high price of the earth’s divine power, which is unique to Qing Liu in this world.
Low is also because the divine power of the earth is equal to failure for Liu Qing.
A bottle of 666 Qingjing perfume, excluding materials, labor, taxes and other sales, can actually achieve a net profit of about 5 yuan per bottle sold!
The yield is almost 7%!
This kind of yield is the dream of enterprises to make low profits and high profits.
Orchard, sugar orange processing factory profits to build Qingjing fragrance water brand and then Qingjing perfume high profits to build Longjing brand-this is the current plan of Qing Liu.
"Liu is a big hand!"
I gasped when I heard that Qing Liu’s goal was CCTV Zhang Hua, the leader of China’s media industry. That’s not cheap. It seems like a hundred million yuan, but actually CCTV still can’t get prime-time advertisements.
"Now it’s month, and a set of CCTV advertisements this year should have no place long ago, right?"